Chris Brown is a powerhouse when it comes to music and entertainment. The R&B star has been racking up hit after hit after hit since he was 15 years old. Fans of Brown can count on him for a steady release of music and content as he is constantly dropping albums, and they typically contain a large number of songs. However, he wants to try something new with fans and has unveiled a unique concept that has everyone talking this week. Sure, fans love to watch him perform and hear him sing, but will they eat his cereal?
Chris Brown has released nine albums since launching his career in 2005 with the breakout hit “Run It.” The Sean Garrett penned, Juelz Santana featuring cut was an instant #1 record for Brown. He followed this up with “Yo (Excuse Me Miss)” and “Gimme That,” both runaway successes as well. He racked up several best new artist nominations and comparisons to Usher, Bobby Brown, and Michael Jackson in his debut year.
Brown’s evolution was instantaneous. He bounced from bubbly teen to heartthrob overnight, releasing edgier and sexier music in the process. His sophomore album Exclusive housed such hits as “Kiss Kiss” ft T-Pain, “Take You Down,” and “Wall to Wall.” Arriving in 2007, that same year, he also made his foray into acting. Brown starred in “Stomp The Yard” and “This Christmas.” He also sang the title track for the “This Christmas” soundtrack, a cover of the Donnie Hathaway classic.
Chris Brown’s bad-boy reputation would be solidified shortly afterward, as he got into the infamous altercation with Rihanna in 2009 ahead of his third studio album. Naturally, a dispute of that magnitude would derail anyone’s career. Brown worked long and hard to rehabilitate his image, honing in on his craft and releasing a handful of critically acclaimed projects to coincide with his apologies over the years.
Chris Brown is now one of the definitive voices in R&B and continues to score hits and cultural impact music. Just last year, he released Slime & B, a joint collaborative mixtape with rapper Young Thug. It was released on May 5, 2020, under his label Chris Brown Entertainment through a partnership with RCA Records. The mixtape includes guest appearances from Gunna, Future, Too $hort, E-40, and many more. “Go Crazy” was released as the mixtape’s lead single and became one of the most successful songs for both artists, peaking at number 3 on the Billboard Hot 100 and spending more than one full year on the chart. This further proves Brown’s dominance in music.
The streaming era has meant that many artists need to tour in order to make money. However, with COVID, a lot of acts have not been able to get out on the road in recent years. It’s forced many to look into different options to make money and interact with fans. For an artist as massive as Chris Brown, this fan interaction is imperative.
In a new bid to connect with them, Brown has begun selling cereal. For just $23 bucks, you can crunch down on Breezy’s Cosmic Crunch. The partnership with Soflo Snacks is a new one for Brown and not a completely strange one in an age where many rappers, including Cardi B and the Migos, sell chips. Soflo also has cereal collaborations with Lil Durk and Druski.
The breakfast cereal is a full experience, too according to the official site. “Just landed! Directly from Planet Breezy comes Breezy’s Cosmic Crunch. A limited-edition collectible box that includes a delicious breakfast cereal with sweetened oats and fun colored marshmallow bits.” The cereal reportedly takes about 5-9 weeks to ship and limits only five boxes per order.
The site also says, “SoFlo Snacks has teamed up with Grammy award-winning artist Chris Brown for a very limited edition collectible cereal and the chance to bring you some incredible prizes.” Those prizes include a video call with Chris Brown, gift cards to both the snack site and Brown’s clothing line Black Pyramid, and of course, more cereal. “Breezy’s Cosmic Crunch is an experience that is out of this world. This special collectors edition box is curated by Breezy himself. It includes galactic marshmallow charms, and deliciously sweetened oats that pack a crunch. This one-of-a-kind cereal is only available for a limited time. Get yours now!” While this might be a fun collaboration for fans, many were expecting the announcement to come with new music and were not super happy with Brown.